Lesson 1: Crowdfunding Basics

Watch Time: 12 minutes | Work Time: 5 minutes

Section 1: THE WHY AND WHAT OF CROWDFUNDING

WHY YOU SHOULD PAY CLOSE ATTENTION TO, AND ENGAGE WITH, THIS COURSE:

iFundWomen is widely recognized as the crowdfunding industry leader for female founders and creators. The reason why iFundWomen is fundamentally different from other platforms is because of our proprietary coaching program, The iFundWomen Method, which, when utilized, drives a 22x higher raise than the crowdfunding industry average.

IN THIS COURSE, YOU WILL LEARN:

  • How to raise the most money possible through crowdfunding

  • How to pitch like a pro

  • Marketing tactics that are applicable to crowdfunding and your business in general

 
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WHAT IS CROWDFUNDING?

Crowdfunding is:

  1. When entrepreneurs go out and raise small increments of money from lots of people who are in their personal and professional network, that adds up to just enough money to reach a specific goal.

  2. Marketing - i.e. when you sell your product, your service, your mission, vision, or dream to people who want to buy into it.

  3. A low risk, efficient path to getting your startup, small business, nonprofit or side hustle off the ground.

TASK: The iFundWomen Method Playbook is going to be your bestie for this entire course. We’ll be referencing this resource in every lesson, so make sure to keep this handy as you move through the course. Download and save your playbook either to Excel on your computer, or upload it to a Google Sheet if you want to collaborate with others.

 
 

IFW RECOMMENDS: Joining iFundWomen’s Community Slack network where entrepreneurs from around the world are collaborating on what works in crowdfunding and in startup life.


Section 2: Why Smart Women Are Crowdfunding

Not sure if crowdfunding is right for you and your business? This next video walks you through some different examples of why smart entrepreneurs are crowdfunding.

*If you have attended iFundWomen’s weekly crowdfunding webinar, you can skip this section.

Smart entrepreneurs are crowdfunding for lots of different reasons including:

  1. Prove demand before investing in supply

  2. Finish your prototype

  3. Sales & Marketing

  4. Pre-tail your product or service

  5. Build buzz & awareness

  6. Don’t want/aren’t ready for VC

  7. Avoid going into debt

  8. Fund your non-profit, side hustle, or passion project