Crowdfunding Masterclass

Because you want a SIX WEEK crash course in crowdfunding marketing and branding led by an industry expert

Taught by Alex West Steinman, Co-Founder The Coven

Our Crowdfunding Masterclass is designed for people who want real advice from an industry expert. Alex West Steinman has over 10 years of experience across the Marketing and PR industries and raised over $315,000 on iFundWomen to help launch her new business, The Coven. During this six-week intensive you will work in a small group class setting to learn tactical marketing strategies guaranteed to raise you more money during your campaign. Topics covered include:

Finding your why: Dive deep into your purpose and start to craft your business pitch and founder story.

Who’s going to buy this?: Define your audience segmentations, their motivations, and where to reach them.

Building brand awareness: Crowdfunding is a marketing tactic, so let’s discover ways you can get the word out with messaging that really sticks, and build your network of potential backers along the way.

Your media toolbox: Explore how tools like social media, influencers, PR, email marketing, and events can fuel you to the finish line.

Building a rewards structure: Your product is your reward…unless it’s not! Let’s dive into different types of incentives, price points, and fulfillment options.

Timeline: Goals are more achievable when you write them down and set dates. We’ll review a standard timeline, and create one together that’s customized for your project.


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$950 + $99/month including:

12 hours (12) of master coaching with Alex in a small group setting

Three (3) one-hour private lessons with Alex on any topics that you need concentrated help on.

Founder-level membership to iFundWomen Coaching

Homework, PDFs, and resources to help you succeed

Terms & Conditions: Accelerator purchase is good for 1 year from date of purchase. All deposits are non-refundable. Monthly membership can be canceled at any time.


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A note from Alex:

In all my years working in big, global advertising agencies like Fallon, supporting small businesses, and running crowdfunding campaigns for other clients (and myself), here’s what I’ve learned:

CROWDFUNDING IS JUST ONE PART OF YOUR OVERALL MARKETING STRATEGY. IF YOU DON’T HAVE A PROPER MARKETING AND PR STRATEGY, YOUR BUSINESS IS PROBABLY GOING TO FAIL.

I’m Alex West Steinman, and I’m a marketing, PR, and crowdfunding Maven. I’m also the Co-Founder of The Coven, a co-working space for women and non-binary folks in the Twin Cities. My Co-Founders and I raised over $315,000 crowdfunding on iFundWomen, exceeding our original goal by more than 300%. I know what it takes to get a successful campaign done.

You don’t have to be a rocket scientist to start a crowdfunding campaign, but you do need to know some essential marketing, PR, and sales tactics to be successful.

If you are considering crowdfunding, you’re going to want to take my masterclass. I will teach you everything I know about how to be successful.

See you there!