Intro to Google Analytics
Next Scheduled: 6/24/19 at 7:00PM
WHY YOU SHOULD TAKE THIS CLASS:
Data is the new language of business. Whether your business is big or small, the need to understand data is more important than ever. In this course, you’ll learn to use data from Google Analytics to make informed decisions about your customers, your website and your social media to drive revenue. Find out where your customers are coming from, what they are reading, how long they are sticking with your brand, and why they may or may not convert to a paying customer.
90 minutes of course instruction from an expert certified in Google Analytics.
A guided walk through of Google Analytics using the Merchandise Demo Store
A Quiz to test your knowledge
Directions on how to get certified in Google Analytics by the Google Partners team
Access the live replay in the iFundWomen Workshop Library
Learn what Google Analytics is tracking and how.
Get guided help setting up your first Google Analytics Account.
Use the Google Analytics Merchandise Demo Account to understand key demographics about your audience like age range, gender, and interests.
Use the Google Analytics Merchandise Demo Store to see how users are finding your site. See the breakdown in traffic coming from social media vs email campaigns vs organic search.
See how users are exploring your site's pages.
Set Business Goals based on events that occur on your website and track how well your business is meeting those goals.
Get extra resources to prepare to take the Google Analytics Individual Qualification Exam.
IN THIS CLASS, YOU WILL LEARN:
How to setup your first Google Analytics Account & Implement the tracking code
How to use Google Analytics to track Customer Acquisition, User Flows, and Audience Demographics
How to set goals based on your business needs
RSVP below to attend the webinar.
to RSVP. You must choose the “Self Starter” or “Founder” Membership to access the course.
Maya is the Product Manager at iFundWomen, where she focuses on building thoughtful and intuitive products & experiences for the iFundWomen audience. She is an experienced tech educator and has taught classes in coding, digital analytics, design thinking, and business principles to beginners. Maya received certification in 2018 in Google Analytics from Google Partners.